Retail & Commerce2025Web DevelopmentUI/UX DesignDevOps
A storefront rebuilt for Black Friday scale
A headless re-platform that took a struggling storefront from timeouts under load to a sub-second experience that stayed up through peak.
Retail Commerce Brand
0.7s
Time to interactive
+34%
Conversion rate
11×
Peak traffic handled
100
Lighthouse score
The challenge
The client's monolithic storefront buckled every peak season. Pages were slow, conversion was leaking, and every marketing push risked taking the site down.
What we did
- 01Rebuilt the storefront headless on Next.js with edge rendering and a new design system.
- 02Introduced load testing and progressive delivery into the pipeline.
- 03Re-architected inventory and checkout to degrade gracefully under extreme load.
- 04Instrumented the funnel end to end so every change was measured against revenue.
“The rare partner who pushes back. We shipped something better because they asked why.”
Get in touch
Let's engineer what's next.
Tell us where you're headed. We'll bring a small, senior team and a clear plan to get you there.